Principles
How we build for a life that is way richer than we can see.
Begin without knowing
Reality is highly complex. That is the premise we work from, and we do not pretend otherwise.
Your singularity is the foundation
Your life is unique, your circumstances highly specific. You are not a single data point in a normal distribution. Your singularity is not a nuisance, it is the point of departure for our quest to undestand.
We need to experiment and learn
What works and what doesn't has to be tested in your own life; we don't know better than you. We build the tools that help you understand yourself better.
Understanding the cost of a choice
Choices are constraint investments. Their impact should be visible enough that you can decide what to keep doing and what to stop. We intent to surface that cost in the most accurate way possible.
Acknowledgment, not morality
We will treat you as an adult. We will not steer you, quietly or otherwise, toward what we consider right. You decide what is right for yourself.
No snake oil, no bullshit
We intend to get the closest to the root cause as possible. Causality is not simple, and it is not static. We recognise that complexity and reject simple ritualistic solutions.
Your data is yours
Your data belongs to you. Contributing to research is a choice you make.
Research in the open
You will know exactly what we mean by research, the goals for each product, and what you would be contributing to if you choose to do so.
Cutting-edge privacy
The information we hold cannot be tied to you personally. That is how we minimise the risk of it being exposed.
Cooperation, not competition
We want to keep improving, and to build a community that experiments with experimentation. Cooperation is the point; competition is a waste.
Questions about how we work?
We're happy to talk.